It became clear early on that the Jenni Kayne East Coast flagship in Tribeca would need to function as more than a simple showroom for products. Seamlessly transitioning between a retail haven, an intimate venue for a women’s speaker series, and a creative hub for hands-on DIY workshops, our design echos the brand’s legacy as a cultural tastemaker.
A carefully considered program was essential to ensuring a fluid transition from retail functionality to event hosting. A subtle balance of open, flexible spaces and meticulously detailed moments for spotlighting products creates a harmonious flow, inviting visitors to explore and engage with the brand on all levels. Bleached wood, stone floors, and white brick walls were chosen to maintain a sense of visual tranquility while simultaneously evoking the serene luxury synonymous with the brand’s laid-back, west coast sensibility.
The Jenni Kayne Tribeca flagship stands as a blend of thoughtful design and functional versatility – a space where the spirit of Southern California meets the dynamic energy of New York City.
Photography courtesy of Jenni Kayne